You have to invest a considerable amount in PPC ads. It is worth the money, as you will get more inquiries for your products. It increases your revenue, and you will be happy with the money spent on a profitable campaign. But if you are not strategic with your ads, you could lose a lot of money. It is essential to know the areas to focus your campaign on, and this blog post will tell you about those areas. You will learn how to maximize your ROI with these six tips.
Highlight the Value Proposition:
Your audience does not know about your brand and what you offer them. So, your PPC ads should tell the benefit your audience would receive from your product. Unlike the content on your product pages and landing pages, you have less space to convey your message. When you are crisp and brief about the value of your product, you tell customers that you value their time. They surf the web with a purpose, so you should drive home the point as quickly as possible. Get the PPC services of a company to help you design your ads.
The value proposition is your point of differentiation and gives you a competitive advantage. Customers will realize that there are no alternatives to your brand. It will increase the likelihood of conversions. A strong value proposition also helps you get more impressions and drive more traffic to your pages. Get the PPC services of a company to optimize your ads for higher conversion rates.
Set up Dynamic Display Ads:
Mass advertisements do not work today, as customers have varying preferences and needs. Customers want personalized services that speak directly to their circumstances. So, your brand can increase sales with the help of dynamic ads. Get the e-commerce solutions of experts to help you provide personalized services to your audience.
Dynamic search ads are dynamic using your pages’ search terms and phrases. The user does not have to type the exact search term. When they enter a related search term to the headlines and phrases used in the landing pages, Google creates a dynamic ad. In this way, dynamic ads send more traffic to your pages and increase your conversion rates. Get the help from the best digital marketing company who will help you with dynamic ads.
Use Exit Intent Popups
There are several reasons why some of your customers leave without purchasing a product. Sometimes they might not show interest initially in your product. But when you press them to reconsider the decision by giving them special discounts and offers, they could reverse their decision.
The internet has too many distractions, so your products might not appear attractive unless you take pains to explain the benefits. So, exit-intent popups that show them what they are missing out on will increase the sales conversions. You can use these popups not just for products. They also help you collect customers’ information through forms by offering them valuable ebooks and guides in exchange.
Leverage the Power of Trust Badges and Testimonials
The audience today is well-educated, and they see most businesses are manipulative. There are also many scammers out there that keep them on high alert. So, if you want to convince your audience to try your products, it is necessary to prove that you are trustworthy. So, focus on your landing pages to build trust in your audience.
In your landing pages, showcase the partnerships with top brands. Using payment badges will increase the trust factor of people considering making an online purchase. You can display testimonials from happy clients and show how they have benefited from your services. Finally, you should also showcase the awards received to let them speak about your performance. All these factors would make a positive impression on your customers and will most likely lead to a sale.
Engage With Customers Across Different Channels
PPC campaigns are a part of your broader digital marketing efforts. So focus also on other marketing channels to increase your ROI on PPC ads. One aspect you should not overlook is social media marketing. The audience there is big, so interact with them to learn what they want from your brand. As you learn about their interests, you know what products would sell when you display ads before them. The rapport and the emotional ties are there, so they would see your ads favorably.
Pay attention to the words and phrases used by your audience on social media. It will help you perfect your PPC campaigns. In addition, it will save you a lot of money on keyword bidding. It does not apply only to social media campaigns. You can use the insights collected from multiple channels, such as your blog and email campaigns, to step up the game and reap more fruits.
Target Low Competition Keywords with Freebies
Bidding on keywords could make you stretch your budget if you are not strategic. Targeting low-competition keywords will help you get results in the long run. Since these keywords are relatively cheaper, you can target them. But this time you are not going to promote your products. Instead, you should offer customers downloadable materials for free.
Customers always want to get the most out of a deal. When you offer them valuable ebooks and guides, they will see your brand positively. Before you give them freebies, ask for their email addresses. They will be happy to provide their contact information, and you can use this to drive more conversions through email campaigns in the future.
