Did you know that directions with text and graphics will make you perform 323% better than others? The combination of text and visuals makes more of an impact, and it improves information retention.
The elements of the periodic table are one challenging memorization quest. But you’re more likely to remember these elements with the table’s layout and colors. This is why your message resonates better with infographics.
Infographics don’t only mean putting text and visuals together, though. It would be best to consider the types of infographics that suit your desired message.
Are you planning to incorporate infographics for your brand’s innovative marketing? Understand the most common types to get your point through to your audience.
Informational Infographic
Make the most of your marketing efforts with an informational infographic. This type is ideal for presenting an overview of a topic. It’s also best used when introducing new concepts to your audience.
Introduce your concept through descriptive headers and creative icons. It would also be better to use limited colors for a more cohesive presentation. Adobe’s infographic maker is a fast and free option for your audience to visualize your concepts.
Timeline Infographic
Timeline infographics are the best infographics for depicting history. It emphasizes necessary dates and presents a summary of events.
Connect the various places in time with a centerline. Use a simple icon to represent each time.
To emphasize the year or name of each event, use a bold, contrasting font. Provide a brief description for each point if necessary.
Process Infographic
A process infographic entails a summary of steps in a process. Process infographic breaks complicated procedures down into more manageable steps. The more straightforward measures will allow your audience to visualize it better.
Present killer content accompanied by symbols like arrows, numbers, or lines. It will lead readers to the next stage in your text.
Statistical Infographic
The focus of a statistical infographic is on your data, as it lets the number speak for itself. The images and layout will aid you in telling the story behind your facts. Icons and graphs represent each statistic.
Remember to create a compelling infographic title that places the facts in context. Color contrast and matching a number with an icon will direct the audience to essential data.
Geographic Infographic
The geographic infographic is one of the most comprehensive types of explainers. With this, you can best visualize location-based and demographic information. Map diagrams are the main component of geographic infographics.
Animated Infographic
Animated infographics redefine the infographic landscape. Using interactive elements, splashes of color and seamless transitions will entice the audience. The tiny micro-animations serve to draw attention to specific portions of your infographic.
Master the Types of Infographics Today
Infographic design will make information handy and appealing. Choosing the appropriate type of infographics leads to better comprehension. Use these common types of infographics available in the market today.
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